{"id":76,"date":"2016-04-09T11:20:00","date_gmt":"2016-04-09T11:20:00","guid":{"rendered":"https:\/\/beta.svenskaolframjandet.se\/?p=76"},"modified":"2016-04-09T10:21:09","modified_gmt":"2016-04-09T10:21:09","slug":"belgiska-brygder-hem-till-dorren","status":"publish","type":"post","link":"https:\/\/beta.svenskaolframjandet.se\/?p=76","title":{"rendered":"Belgiska brygder hem till d\u00f6rren"},"content":{"rendered":"

Konceptet \u00e4r busenkelt. En l\u00e5da med tolv storflaskor \u00f6l, tv\u00e5 av varje sort, skickas till prenumeranterna varje kvartal. Och det \u00e4r inte vilka \u00f6l som helst. I Belgoklubbens kartonger finns enbart exklusiva belgiska brygder.<\/strong><\/p>\n

Grundtanken \u00e4r lika enkel som genial. Man bildar en klubb och importerar \u00f6l, packar dem i kartonger som skickas till medlemmarna fyra g\u00e5nger om \u00e5ret. \u00d6len v\u00e4ljs ut med omsorg och m\u00e5nga \u00e4r sv\u00e5ra att f\u00e5 tag p\u00e5.<\/p>\n

\n

– Vi trodde att Belgoklubben skulle vara en slags hobby vid sidan om. Och t\u00e4nkte att om vi kommer upp i 500 medlemmar till julen 2015 \u00e4r det fantastiskt. Men d\u00e5 visade det sig att vi hade fyra g\u00e5nger s\u00e5 m\u00e5nga. Helt otroligt! utbrister Henrik Levy p\u00e5 kontoret i Stockholm.<\/p>\n<\/blockquote>\n

Tillsammans med Bj\u00f6rn Adolfsson drog han ig\u00e5ng Belgoklubben i b\u00f6rjan av 2013. B\u00e5da arbetade inom musikindustrin, uppskattade bra \u00f6l och ville g\u00e4rna satsa p\u00e5 nya projekt.<\/p>\n

\n

– Inspirationen kom fr\u00e5n vinv\u00e4rlden. Fr\u00e5n b\u00f6rjan hade vi en id\u00e9 om att s\u00e4tta ihop l\u00e5dor med svenska produkter men det var besv\u00e4rligt. Systembolagets regler var kr\u00e5ngliga, det var l\u00e4ttare att privatimportera utl\u00e4ndska \u00f6l och ha en klubb, konstaterar Henrik.<\/p>\n<\/blockquote>\n

[[{“fid”:”108″,”view_mode”:”media_original”,”fields”:{“format”:”media_original”,”field_file_image_alt_text[und][0][value]”:””,”field_file_image_title_text[und][0][value]”:””},”type”:”media”,”link_text”:null,”attributes”:{“height”:408,”width”:349,”style”:”float: right;”,”class”:”media-element file-media-original”}}]]Att fokus kom att hamna p\u00e5 just Belgien var dock ingen slump.<\/p>\n

\n

– Belgisk \u00f6l l\u00e5g oss varmt om hj\u00e4rtat. Det \u00e4r ett litet land med m\u00e5nga bryggerier som g\u00f6r fantastisk \u00f6l. De har en enorm bredd och en fri och konstn\u00e4rlig syn p\u00e5 drycken. <\/p>\n<\/blockquote>\n

F\u00f6r att f\u00e5 hj\u00e4lp med urvalet av \u00f6len tog Henrik och Bj\u00f6rn kontakt med Jens Skrubbe, en k\u00e4nnare av belgiska brygder. Eller r\u00e4ttare sagt – duon stegade in p\u00e5 Jens arbetsplats och kr\u00e4vde att han skulle bli deras \u00f6lexpert. Det blev han.<\/p>\n

Premi\u00e4rl\u00e5dan skickades ut lagom till midsommaren 2013. Och det \u00e4r just de fyra \u00e5rstiderna som g\u00e4ller f\u00f6r leveranserna, n\u00e4rmare best\u00e4mt p\u00e5sk, midsommar, h\u00f6st och jul. Sj\u00e4lvfallet \u00e4r dryckerna anpassade efter s\u00e4songen med tyngre och m\u00f6rkare sorter i slutet av \u00e5ret.<\/p>\n

Med \u00f6len f\u00f6ljer en personligt h\u00e5llen broschyr med presentationer av brygderna samt olika matrecept att anv\u00e4nda dem i. Prenumeranterna har dock ingen aning om vad l\u00e5dorna inneh\u00e5ller f\u00f6rr\u00e4n ganska n\u00e4ra inp\u00e5 utskicken. <\/p>\n

Bland h\u00f6jdpunkterna hittills finns Celis White och Malheur Extra Brut, Charbon och Straffe Hendrik Quadrupel. Flera av \u00f6len har tappats enkom f\u00f6r Belgoklubben, vissa f\u00f6r f\u00f6rsta g\u00e5ngen p\u00e5 storflaska. Eftersom det ska tas fram 4 000 flaskor av varje sort har Belgoklubben blivit en akt\u00f6r att r\u00e4kna med.<\/p>\n

\n

– Vi \u00e5ker till Belgien ganska ofta. Det \u00e4r kul att tr\u00e4ffa bryggarna och prata, titta och smaka. Det belgiska aff\u00e4rsklimatet l\u00e4gger stor vikt vid det personliga m\u00f6tet vilket passar oss bra. Vi \u00e4r \u00e4ven med p\u00e5 de viktigaste festivalerna d\u00e4r nere, ber\u00e4ttar Henrik Levy och avslutar:<\/p>\n

– Vi vill f\u00e5 svenskarna att f\u00f6rst\u00e5 att \u00f6l kan anv\u00e4ndas p\u00e5 ett annat s\u00e4tt \u00e4n att dricka en kall lager i bastun. N\u00e4r man \u00f6ppnar en storflaska kvalitets\u00f6l och st\u00e4ller p\u00e5 bordet ing\u00e5r den i ett socialt sammanhang. Man delar den med andra och njuter tillsammans.<\/p>\n<\/blockquote>\n

S\u00e5 \u00e4r det ocks\u00e5 vanligt att Belgoklubbens brygder, och \u00e4ven l\u00e5dor, delas mellan flera personer.<\/p>\n","protected":false},"excerpt":{"rendered":"

Konceptet \u00e4r busenkelt. En l\u00e5da med tolv storflaskor \u00f6l, tv\u00e5 av varje sort, skickas till prenumeranterna varje kvartal. Och det \u00e4r inte vilka \u00f6l som…<\/p>\n","protected":false},"author":1,"featured_media":75,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[41],"class_list":["post-76","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-belgien"],"yoast_head":"\nBelgiska brygder hem till d\u00f6rren - Svenska \u00d6lfr\u00e4mjandet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beta.svenskaolframjandet.se\/?p=76\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Belgiska brygder hem till d\u00f6rren - Svenska \u00d6lfr\u00e4mjandet\" \/>\n<meta property=\"og:description\" content=\"Konceptet \u00e4r busenkelt. 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